William Hill In Promotions Deal With British Telecom

By Brian Cullingworth, Last updated Aug 22, 2014

Major UK bookmaking will sponsor sports broadcasts

Top British online and land gambling group William Hill plc has inked a major deal with British Telecom that will see the promotion of its betting services across a range of media broadcasts associated with sports, and its sponsorship of several key programs.
These include BT Sports Premiership TV broadcasts, and coverage on BTSports.com and the BT Sports mobile app.
The betting company's sponsorship will extend to UK Premier League, Scottish Professional Football League and FA Cup games broadcasted by BT Sports.
On his recent appointment as CEO, James Henderson indicated that the bookmaker would forge high level publicity and profile partnerships with leading media companies as part of its future marketing and brand expansion strategy.
The BT deal was put together in a competitive bidding environment, and at considerable cost, although numbers have not at this stage been disclosed.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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