Will Hill Ad Attracts ASA Attention

By Brian Cullingworth, Last updated Mar 2, 2018

TV Ad in breach of BCAP codes

William Hill has found itself in the cross hairs again with the UK Advertising Standards Authority.

A TV ad for William Hill, seen on 15 September 2017, was under scrutiny after a complaint that conditions of the promotion applied to horse races, which had at least six runners, was not made sufficiently clear in the ad.

The ASA upheld the complaint saying because the qualification in the small print of the ad contradicted the impression created by the voice-over, it was concluded that the ad was misleading, breached BCAP Code 3.1 and 3.10 and may not appear in its current form again.

The ASA reminded William Hill that the company is required to make significant conditions to offers in their ads clear and to ensure that they do not contradict the claims they qualified.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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