Unibet Set To Renovate Maria Brand

Online gambling group about to set out on a rebranding and presentation strategy that will embrace both male and female players

Online gambling operator Unibet has announced that it is to renovate its subsidiary online brand Maria later this (February) month in a project that will include a new website and brand refurbishment to make the operation more appealing to both men and women.
Unibet invested GBP 54 million in acquiring Maria Holdings in 2007 and intends to rebrand the operation as Maria Casino, realigning its activity to online casino gaming from its traditional online bingo emphasis in response to player demand.
Maria Casino will offer its product across all delivery channels, says Dersim Sylwan, head of marketing at Maria. However bingo will continue to constitute an important element in the revamped site's attractions; Maria upgraded its bingo client last year and the investment has produced positive results, he revealed.
Sylwan says that the extensive renovation will be supported by a powerful multi-channel advertising campaign that includes television, radio, print, and mobile exposure, along with a social media campaign to keep new and existing players abreast of developments.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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