The UK’s Gambling Commission have released guidance on how consumers can reduce their exposure to gambling related content on the social media platform Twitter. With the UKGC partnering with Twitter to support those that tweet who wish to limit the amount of gambling content they are subjected to.
The guidance released provides users of the social media platform with instructions as to how to utilise Twitter’s safety tools and settings, with the view to mitigate the exposure to gambling content.
Twitter is the first such social media platform to work alongside the Gambling Commission, with the UKGC also planning to provide further similar guidance for other popular social media platforms.
Speaking about the joint initiative working alongside the UKGC, Twitter’s Head of UK Public Policy, Katy Minshall said: “Improving the health of the public conversation is our overall mission as is ensuring those on the service feel safe and supported.”
“With that in mind, we’re continuing to enforce our policies, specifically around prohibited and restricted ad content as well as assessing the eligibility of ads on our service – these policies apply to all advertisers and advertisements on Twitter.”
“We also continue to work with industry partners on tools to support their responsible advertising priorities. We’re happy to partner with the Gambling Commission in providing those on Twitter with information on the tools and controls they can use to manage their experience.”