YouGov snap survey reveals
78 percent of respondents support the ban, while 6 percent oppose it. 16 percent fell into the “don’t know” category.
The Industry Group for Responsible Gambling (IGRG) confirmed the adoption of the gambling advertising ban in a statement saying the changes to the Gambling Industry Code for Socially Responsible Advertising is expected to come into force in the UK summer of 2019.
Changes include a ‘whistle to whistle’ ban on all TV betting adverts during pre-watershed live sport, starting five minutes before the event begins, and ending five minutes after it finishes.
Additional measures include an end to betting adverts around highlight shows and re-runs, and an end to pre-watershed bookmaker sponsorship of sports programmes.
The changes will effectively stop betting adverts from being shown in commercial breaks during televised live sport, excluding horse and greyhound racing programmes.