UK Problem Gambling Group Gears Up For Awareness Campaign

By Brian Cullingworth, Last updated Feb 25, 2018

GambleAware reportedly seeking a separate agency for creative material

The UK problem gambling body GambleAware, an organisation mainly funded by gambling industry donations, has been looking for a creative agency to generate a new publicity campaign, according to reports in several marketing oriented publications Wednesday.

The campaign will reportedly focus on ‘at risk’ gambling demographics – mainly young males – in an effort to prevent them from becoming problem gamblers, rather than the more usual approach of providing channels for punters to seek assistance and counselling.

The idea is apparently to alert punters to the early signs of a gambling problem.

The target date for launch is August this year, and the campaign is scheduled to run for two years.

Broadcast media in the UK has already given GambleAware a massive advantage in the shape of a GBP 7 million offer of free coverage.

InfoPowa readers may recall that the campaign was first mooted by GambleAware last year, when the government’s triennial review of gambling was under discussion.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


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