UK Gambling Industry in the News — Weekly Round-up for February 15, 2019

By Brian Cullingworth, Last updated Feb 15, 2019

William Hill To Review Media Account

Amid changing advertising landscape in the UK

Campaign Live reports that William Hill is in the process of reviewing its media accounts in response to a changing advertising and media landscape in the UK that has seen a voluntary watershed ban on live sports gambling advertising before 9pm.

UK ASA Publish New Standards Protecting Children And Young People

Tackles social media, influencers, affiliates and more

The UK Advertising Standards Authority has published new standards to protect children and young people from exposure to gambling advertising effective April 1, 2019.

The new standards:

  • Prohibit online ads for gambling products being targeted at groups of individuals who are likely to be under 18 based on data about their online interests and browsing behaviour;
  • Extensively list unacceptable types of content, including certain types of animated characters, licensed characters from movies or TV and sportspeople and celebrities that are likely to be of particular appeal to children, and references to youth culture;
  • Prohibit the use in gambling ads of sportspersons, celebrities or other characters who are or appear to be under 25;
  • Adds to existing guidance on the responsible targeting of ads, covering all media (including social networks and other online platforms)

Director of the Committees of Advertising Practice, Shahriar Coupal:

“Playing at the margins of regulatory compliance is a gamble at the best of times, but for gambling advertisers it’s particularly ill-advised, especially when the welfare of children is at stake.

“Our new standards respond to the latest evidence and lessons from ASA rulings, and require that greater care is taken in the placement and content of gambling ads to ensure they are not inadvertently targeted at under 18s.”

The ASA’s Gambling Guidance on Protecting Children and Young People can be read here:

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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