Uk E-sports Association Launched

Chester King appointed as chief executive

The eSports sector in the UK has a new representative trade association following the launch this week of the not-for-profit British Esports Association, which operates from Pinewood Studios in Buckinghamshire.
Chester King has been appointed as chief executive of the body, which is supported by the UK government and will work in collaboration with the Department for Culture, Media and Sport to "help and represent players at all levels; develop a grassroots competitive video game scene that will nurture future talent; support existing professionals and provide the infrastructure to create future British global champions."
The chairman of the new body, Andy Payne, said in a statement that if the BEA embraces all parties on the UK eSports scene it will be beneficial to all players, be they professional or recreational.
Jules Robinson, head of business development, Pinewood Studios added:
"The establishment of the British eSports Association is an important initiative in furthering the credibility of the eSports industry in the UK. Pinewood is excited to be part of this National Governing Body for eSports and is aiming to have a new National Training Centre for eSports to help with grassroots and future British Champions."
The BEA is already deeply involved in arrangements for the forthcoming eGames, planned to coincide with the Olympics in Rio next month.

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