UK Court Greenlights Betsson’s Netplay Acquisition

By Brian Cullingworth, Last updated Jan 14, 2022

Deal expected to complete later this week

The High Court of Justice in the UK has sanctioned Betsson AB’s GBP 26.4 million cash offer for all of NetPlay TV plc shares, satisfying the conditions needed for the completion of the deal.

The offer is expected to become effective March 31, 2017, upon which NetPlay will become a wholly owned subsidiary of Betsson.

Following completion, Betsson indicated it will delist the company from AIM and implement an integration plan for NetPlay and its Jackpot247, Supercasino and Vernons brands.

Other operational changes will include centralising NetPlay’s currently outsourced customer service and payment operations, moving CRM and VIP functions closer to the rest of the Betsson business and consolidating Betsson and NetPlay UK office locations.

“With the addition of NetPlay and the continued organic growth, UK is on its way to become one of Betsson’s most important markets. Also, this acquisition is a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies,” Ulrik Bengtsson, CEO and President of Betsson, commented.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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