Formerly TattsBet, sponsorship forms part of rebrand
Bookmaker UBET has been named exclusive wagering partner to the Australian-based motorsport championship V8 Supercars for the next two years.
UBET, formerly TattsBet, also signed as naming rights partner for the Perth SuperSprint at Barbagallo Raceway and recruited veteran V8 Supercar driver Greg Murphy as its motorsport ambassador.
The agreement additionally provides UBET with naming rights to the UBET Victory Lane for selected V8 Supercars Championship races, broadcast integration, on track and digital brand integration as well as joint promotional opportunities.
"Being the first and only wagering sponsor of V8 Supercars puts UBET at the forefront of the sport and its fans and is a significant step towards UBET reclaiming pole position in the wagering market," said UBET Brand General Manager, Penny Glasson.
UBET is the wagering arm of Tatts Group, formally known as TattsBet. Its official relaunch as UBET is scheduled for later this week.
Online Casino News Courtesy of Infopowa