U.s. Vs. Europe Golf The Target For Paddy Power's Latest Marketing

By Brian Cullingworth, Last updated Sep 30, 2016

Former newspaper editor, TV personality and egotist Piers Morgan fronts in an amusing new television commercial

Piers Morgan, described by online and land gambling group Paddy Power as "Britain's biggest loudmouth", is the front man for the company's latest television advertisement, which focuses attention on the upcoming USA vs. Europe Ryder Cup golf competition.
The former newspaper editor, TV personality and egotist reveals in the amusing production that he's backing America in the 2016 Ryder Cup, as golf betting fever sweeps across Europe.
His support ostensibly follows the UK's Brexit decision to leave the E.U. in this summer's referendum, he explains.
Paddy Power's argument is that by supporting the USA, this polarising entertainment celebrity will help give punters another reason to support Team Europe!
Take a look at the preview here:

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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