U.k. Bookies Are Poorly Perceived In The U.k.

New Yougov BrandIndex survey shows rather negative public perspectives

A new Yougov-BrandIndex study ranking UK online and retail bookmakers has found that the perceptions of respondents remain generally unfavourable, with some bookmakers regarded more negatively than others, and an overall need to address what is clearly a serious public perception problem.
Despite the negative scores, the survey ranked the ten most known companies from worst to not-so-bad thus:
Ladbrokes: minus 19.1
Paddy Power: minus 17.7
William Hill: minus 17.3
Betfred: minus 17.2
Coral: minus 15
Online only companies:
888 Holdings: minus 13.2
Bet365: minus 12.6
Betfair: minus 12.3
SkyBet: minus 7.7
BetVictor: minus 3.7
Stephan Shakespeare, the chief executive of YouGov, says that his research shows that more than 60 percent of respondents believe the UK government should increase the regulation of gambling firms, with only a 4 percent proportion thinking the industry should have looser supervision.
But around 25 percent believe the balance is about right, although public perceptions indicate that only the energy and banking sectors are more in need of tighter regulation.
Opinions become stronger when the subject of Fixed Odds Betting Terminals is raised, a controversial topic that has attracted high volumes of negative media comment and reportage. When it comes to this issue, 58 percent of those who favour tighter rules want the machines – key generators of revenue – banned.
In broader opinions, over 80 percent of those who want more regulation also say there should be fewer betting shops on the high street. The sector is known for its high-profile advertising campaigns, but over three quarters of respondents support the idea of a ban on betting ads.
https://yougov.co.uk/news/2015/08/19/how-can-ladbrokes-take-its-share-gambling-industry/

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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