Top Marketer Joins Gamesys Management

Former O2 Telefonica and Moneysupermarket exec Paul Troy will take on international marketing strategy post

Marketing Magazine reports that former O2 Telefonica and Moneysupermarket exec Paul Troy has been appointed global director of brands at online gambling group Gamesys and will be responsible for international marketing strategy planning, a new post in the company.

Among the brands falling within his area of responsibility are Jackpotjoy, The Sun Bingo, CaesarsCasino.com and Virgin Games, which Gamesys acquired 12 months ago (see previous InfoPowa reports).

Troy last post was at O2 where he was head of marketing and consumer strategy and contributed to the development of the brand’s successful ‘Be More’ advertising campaign.

Having lost Troy to the gambling industry, O2 has evened things up by taking on former Paddy Power and Sky marketer Danny Russell as business intelligence general manager.

Troy told Marketing Magazine: "With the launch of the Virgin games brand in the United States, it’s an exciting time to join Gamesys.com as it expands globally"

Online Casino News Courtesy of Infopowa

More news

here.

About the Author... Total Posts Written: 9,462
Casinomeister

Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
bryan@casinomeister.com

See More Posts