Fantasy sports platform developer says app will help it expand mobile interests
The Toronto-based mobile fantasy sports platform developer theScore has announced the acquisition for an undisclosed consideration of the Swoopt app from San Francisco-based ApptheGame, Inc.
The acquisition provides theScore, which has 9.2 million average monthly active users on its mobile platforms, with an entry point into the daily fantasy sports space, a company spokesman said this week.
The agreement includes Swoopt's mobile application and web offering and the four members of its San Francisco-based product development and leadership team.
"Like theScore, Swoopt was created as a mobile first product and this deal equips us to enter the exciting daily fantasy sports market," said John Levy, founder and CEO of theScore in a company statement.
"Swoopt's approach to daily fantasy sports, featuring mobile friendly contests that can be joined and managed quickly and easily, made this a great opportunity — especially with daily fantasy enjoying a clear fit with sports fans using theScore's mobile platforms."
Swoopt offers a range of daily fantasy sports contests for professional baseball, hockey, football, basketball and college football.
ApptheGame developed the Swoopt game with venture funding from Douglas Bergeron, Tandem Capital, i/o Ventures, Sand Hill Angels, and other investors.
ApptheGame CEO Matthew Himelstein said that following the acquisition, Swoopt will continue to operate as usual. The four members of the Swoopt team join theScore with immediate effect and will continue to operate out of San Francisco, working in tandem with theScore's Toronto-based team to enhance and build upon the Swoopt experience.
Himelstein said that fantasy sports is played by more than 41.5 million people in the United States and Canada alone and more than two thirds access games via their mobile devices, with daily fantasy a popular category within this growing market.
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