Platform aims to reach over 10 million gamers worldwide
Seattle-based eSports firm Unikrn has signed a global partnership with Tabcorp for the launch of a new eSports platform.
At launch, Unikrn will provide access to live viewing, live discussions and competitive odds to gaming fans globally, including in the US.
In addition, in legal sports betting jurisdictions, Unikrn users will be able to bet on the outcome of matches and tournaments, with further bet types to follow.
The platform is set to reach over 10 million gamers in 100 countries worldwide, Unikrn said, hence, its partnership with Tabcorp's Luxbet platform in order to ensure a safe and legal wagering environment.
Tabcorp will control the geographic areas where wagering is offered and will also handle all account identification processes.
"eSports is one of the largest sports globally, attracting viewer numbers that are on par with traditional sports such as American football and basketball," said Rahul Sood, chief executive officer and co-founder of Unikrn.
"We couldn't have found a better partner than Tabcorp to drive innovation and bring wagering to the fast-growing eSports market. Tabcorp's track record as a global leader in responsible betting and its experience running an integrated wagering and media business provides Unikrn with the platform to build a secure, legal and fun arena for adults to gather, game, and bet on eSports."
Tabcorp managing director and chief executive officer David Attenborough added: "Unikrn is delivering a global gaming community platform that reaches millions of gamers around the world, with a proven record of innovation and success. As an investor in Unikrn, Tabcorp is connecting its Luxbet platform to Unikrn's gaming and eSports communities."
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