Sweden in the News — Weekly Round-up for December 28, 2018

By Brian Cullingworth, Last updated Dec 28, 2018

More Swedish Licence Awards Publicised

888, Videoslots and Paf all ready to go on January 1’s re-regulated online market

Sweden‘s regulator Lotteriinspektionen has announced three more additions to its rapidly expanding list of licensee preparing to enter the newly re-regulated online gambling market on January 1 2019.

888, Videoslots and Paf are the latest operators to confirm they are licensed for the next five years and have been placed on the official Swedish approved list available here:


GiG Awarded Swedish Licenses

For in-house brands and external customers

Swedish gambling authority Lotteriinspektionen has awarded Gaming Innovation Group Inc. (GiG) two licences for the Swedish market.

One licence will be used for inhouse brands Rizk, Guts, Highroller, Thrills, Kaboo and Betspin, while the other will be offered to external customers.

Robin Reed, CEO at GiG:

“I am delighted GiG is now ready for further growth in the regulated Swedish market where we have offered our online gaming entertainment since 2013.

“Sweden is a very important market, both to us and to many of our customers. We are looking forward to delivering our fair and fun offering to Swedish end users in the new regulated environment.”

“We are excited about the potential for accelerated growth as we expand in regulated markets globally. The new Board of Directors brings all the knowledge and experience we need to further accelerate the Company in an increasingly regulated environment and to drive towards rapidly becoming the leading iGaming partner supporting our customers in building strong brands.”

Game Lounge Scores Partnership With Aftonbladet In Sweden

Additional marketing channel for freshly regulated market

Cherry affiliate business Game Lounge has agreed a strategic partnership with Sweden’s largest media site Schibsted’s Aftonbladet providing an additional marketing channel to market, operate and manage customer contacts of casino sites holding Swedish licences.

Under the terms, Game Lounge will deliver a comparison site for casino and betting with related content and technology solutions.

“This transaction illustrates the future of the media market, where partnerships will play a central role,” Jonas Cederholm, chief executive officer of Game Lounge said. “We will be able to find synergies between one another there and benefit from each other’s expertise.”

“We are pleased that Schibsted chose to use our technology to develop its business in today’s undeniably fierce media landscape. This gives us the strength to show that we can provide such a large publicist with the best technology.”

“Aftonbladet is Sweden’s largest news site with more than 3.4 million visitors every day, making it Sweden’s most popular source of news,” added Joakim Flodin, Director of Sales at Schibsted. “We look forward to a prosperous cooperation with Game Lounge, for many years to come.”

Multilotto Awarded Swedish License

Award brings to 58 the number of licensees to date

Swedish gaming authority Lotteriinspektionen has awarded its 58th license to Multilotto.

The operator is authorised to offer lottery and online casino games when the newly regulated market opens on January 1, 2019.

Multilotto has operated successfully in the Swedish market for the past six years and proclaims to be the leading online lottery brand in the market.

Paf Latest To Receive Swedish Online Gambling License

An important step in the Åland-based company’s strategy

Paf is the latest operator to receive a Swedish online gambling license from gaming authority Lotteriinspektionen.

The company already holds a major presence in the market having operated licenced gambling on cruise ferries in Swedish waters since 1974. The new online licence is Paf Group’s fifth online licence for a locally regulated market.

“As a Swedish CEO of a genuinely Nordic gaming company I am proud and excited. Gambling regulation will put all the operators in Sweden on equal terms. This licence will reward our deep commitment to customer care and our strong local knowledge. Paf excels at the sort of sustainable growth a regulated market demands,” Paf CEO Christer Fahlstedt, said.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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