STS selects Rightlander as Compliance Solution Partner

STS Gaming Group has partnered with Rightlander.com, to boost their responsible gambling capabilities and promote a safe gaming environment.

Rightlander.com will provide STS with its technology – a comprehensive range of marketing scanning tools designed to stay on top of affiliate management and compliance. The software scans tens of millions of pages each month and follows every link to detect how the brand is being marketed. It analyses links, text, and images, reporting potentially non-compliant content, outdated offers, incorrect marketing assets, and harmful vocabulary.

Regulatory changes in key markets have increased the need for an agile and easy to use interface that continuously monitors marketing management by flagging potential violations. This is done by the Compliance Monitor tool. In addition, the PPC Monitor identifies ads that could be harmful to the brand while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.

Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said:  “We are very happy that STSBet have chosen us to support their marketing compliance strategy. The company has placed responsible marketing at the forefront of their business and we are look forward to helping them improve their processes and create a safe, gaming environment.”

Radosław Barański, Senior Affiliate Manager at STS, said:  “At STS Gaming Group, we always take care of the highest compliance standards. We have chosen Rightlander to ensure those standards in cooperation with affiliates. We also want affiliates to feel confident, so that they can cooperate with us even better.”

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Dave Sawyer

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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