Two middle-aged footballers keep the ball in the air
Two middle-aged football punters move along an urban street showing their skills at keeping the ball in the air in the latest Betfred television advert, devised by the Brothers and Sisters agency.
The marketing publication The Drum reports that the UK betting group is looking to align its brand with entertainment in its latest campaign, which will run across TV, digital and press, as well as in-store, following an unbranded teaser trailer of the duo attempting to get themselves signed to the Premier League.
"This is more than just the launch of an ad campaign. The Dudes are the new Betfred characters that we aim to grow and build over time. They represent the fun you get with Betfred and you'll be seeing a lot of them in the coming years," said Andy Fowler, Brothers and Sisters executive creative director.
Gemma Strath, Betfred group marketing director, said of the campaign: "It is very different for a betting company but we are confident that our new campaign will stand out in a very cluttered market place. The Betfred brand is all about entertainment and fun and that's what this new campaign conveys."
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