Street Football In Latest Betfred Television Advert

Two middle-aged footballers keep the ball in the air

Two middle-aged football punters move along an urban street showing their skills at keeping the ball in the air in the latest Betfred television advert, devised by the Brothers and Sisters agency.
The marketing publication The Drum reports that the UK betting group is looking to align its brand with entertainment in its latest campaign, which will run across TV, digital and press, as well as in-store, following an unbranded teaser trailer of the duo attempting to get themselves signed to the Premier League.
"This is more than just the launch of an ad campaign. The Dudes are the new Betfred characters that we aim to grow and build over time. They represent the fun you get with Betfred and you'll be seeing a lot of them in the coming years," said Andy Fowler, Brothers and Sisters executive creative director.
Gemma Strath, Betfred group marketing director, said of the campaign: "It is very different for a betting company but we are confident that our new campaign will stand out in a very cluttered market place. The Betfred brand is all about entertainment and fun and that's what this new campaign conveys."
Check out a preview here:

Betfred payout times and withdrawal limits here.

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 1,831
Infopowa

Infopowa

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

See More Posts