Sportsbet And Tabcorp The Best Known Aussie Betting Brands

Tatts feels the pain of its change to the Ubet brand

The latest Australian gambling brand awareness survey from Global Reviews show that Paddy Power-owned Sportsbet and Tabcorp are again tops in Aussie punter awareness at 70 percent and 65 percent respectively.
Competitors Tatts and William Hill both suffered from re-branding initiatives, Tatts with its move to the Ubet identity and William Hill with its drive to rebrand Aussie acquisitions TomWaterhouse, Sportingbet and Centrebet to the William Hill Australia corporate identity.
In the current study, William Hill achieved 10 percent recognition, at the expense of falling awareness of its new subsidiaries, with only the Waterhouse brand achieving double-digit recognition, and that in the mid-twenties.
Tatts dropped from 12 percent earlier this year to just 5 percent in the current study.
In year-on-year terms Ladbrokes will be pleased with its 15 percent rise – more than double that of last year's survey, an achievement matched by Unibet, which reached a 10 percent awareness level, whilst Bet365 stepped back slightly but maintained a 15 percent recognition level.
Crown group's Beteasy online brand was also changed – to CrownBet – but still achieved an 8 percent awareness score, and Tabcorp's Luxbet brand remained static at 5 percent.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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