Sportingbet better recognised brand in National Rugby League
William Hill subsidiary Sportingbet has taken over as the naming rights of the Penrith Panthers home ground, which will now be known as Sportingbet Stadium.
Sportingbet replaces its subsidiary Centrebet, after parent company William Hill Group had discussions into the two leading Australian bookmaker brands.
"Our research revealed that Sportingbet is the stronger rugby league brand and we wish to utilise that by placing additional focus on it," Sportingbet chief executive officer Michael Sullivan said.
"The switch to Sportingbet Stadium re-enforces our commitment to supporting and sponsoring rugby league in Australia."
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