Sporting Index Rebrands To Sporting Group
By Brian Cullingworth, Last updated Jul 28, 2017
Bold and progressive change, says CEO
Spread betting firm Sporting Index Group has undergone a complete rebrand and will, along with Sporting Solutions, fall under the newly formed Sporting Group.
The rebrand, the result of market research undertaken by both Sporting Index and Sporting Solutions, aims to establish a ‘bold and progressive change’ which comprises a newly developed logo, color palette and a fresh design across all its channels.
“The rebrand gives our company a fresh and exciting new look, while still referencing the strong foundations it was built upon,” Simon Trim, chief executive officer of Sporting Group, said. “Quality and excellence is at the heart of what Sporting Index and Sporting Solutions do, and forming Sporting Group will only serve to strengthen our brand and our offering in the sports betting industry.”
Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.
We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.
His passing in February 2019 was a dark day for us. He will be forever missed.
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