Bold and progressive change, says CEO
Spread betting firm Sporting Index Group has undergone a complete rebrand and will, along with Sporting Solutions, fall under the newly formed Sporting Group.
The rebrand, the result of market research undertaken by both Sporting Index and Sporting Solutions, aims to establish a ‘bold and progressive change’ which comprises a newly developed logo, color palette and a fresh design across all its channels.
“The rebrand gives our company a fresh and exciting new look, while still referencing the strong foundations it was built upon,” Simon Trim, chief executive officer of Sporting Group, said. “Quality and excellence is at the heart of what Sporting Index and Sporting Solutions do, and forming Sporting Group will only serve to strengthen our brand and our offering in the sports betting industry.”