New product uses innovative pools technology from Longitude LLC, a New York-based technology solutions company
Sportech plc subsidiary The Football Pools has launched MatchXtra, an innovative new Pools product that uses innovative pools technology from Longitude LLC, a New York-based technology solutions company.
The product offers exceptionally competitive odds on Premier League and other matches throughout the world, the company claims.
Using MatchXtra, punters can bet on fixed odds-type markets, such as, home/draw/away, correct score and both teams to score, with a growing range of additional markets becoming available. These new pools-based bets offer popular betting options, good value and, importantly, the ability to bet without being knocked back or having stakes restricted.
MatchXtra soft launched in October on footballpools.com and the odds are already proving to be some of the best in the market on many Premier League matches.
Conleth Byrne, managing director of The Football Pools, said: "The benefit to customers is that it's a pool mechanism, not fixed odds and therefore the prices become market-driven at low betting margins. Working alongside Longitude to develop this new concept has been a really positive experience and an important step for The Football Pools."
In the coming months MatchXtra will be expanded to cover a greater range of betting opportunities across a growing number of matches. New offerings will include 'Price Match' – the ability for customers to choose the odds at which they want their bet placed, lay betting and multi-game betting, all powered by the globally patented Longitude technology.
Longitude provides a pool betting technology platform that uses advanced mathematical principles and computing techniques to facilitate innovation in the gaming and wagering industry. The technology enables sports betting and race track operators, including the Hong Kong Jockey Club, to offer a wider range of bet types, a richer display of odds data, and bigger pools with more stable odds.
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