Commercial betting deal provides strong advantage in emerging market
Betting and data tech firms Sportech and Sportradar have partnered for the emerging US market in a commercial betting deal that will see Sportech offer Sportradar’s sports betting related product portfolio.
Sportradar’s offer includes pre-match and in-play betting services, content, trading and risk management services which will all be made available to Sportech’s network of 90-licensed operator business clients in the US.
In addition, Sportech has plans to deploy Sportradar’s turnkey sports betting platform in Connecticut when legislation permits.
Andrew Gaughan, CEO of Sportech, said:
“We are thrilled to expand our product line to include Sportradar’s globally recognized sports betting capability, and we are poised to deliver a world class sports betting experience to our business clients across the US and within our 16 Connecticut locations and through our online and mobile channels, when legislation permits.”
“We’re excited to partner with Sportech, a company that shares our vision of how the US betting market will unfold and who are well positioned to capitalize on that market with existing gaming licenses and a strong customer base,” added Neale Deeley, VP Gaming Sales, Sportradar. “Our turnkey solutions and market leading bookmaker services will accelerate their sportsbook offering and provide them with a strong advantage as other states pass sports betting legislation.”
For more on the emerging US sports betting market, see Casinomeister’s American site.