Sky Betting And Gaming Shutters Its UK Affiliate Programme

By Brian Cullingworth, Last updated Feb 3, 2021

Tougher regulatory environment cited as reason

Sky Betting and Gaming has announced the shutdown of its UK affiliate programme, with a communication from m.d. Edward Moss advising affys:

“We are writing to inform you of our intention to terminate the Sky Betting and Gaming UK Affiliate Programme and the agreement entered into between you and Bonne Terre Limited in relation to the programme.

“As you will be aware, the regulatory landscape in which the industry operates is developing and maturing and operators are experiencing increased obligations regarding their regulatory responsibilities and level of compliance. In order to continue to operate in a compliant manner, we feel that operating the programme is no longer viable and that managing the output of affiliates presents a significant risk to our business from a regulatory perspective.

“It is for this reason that we have chosen to terminate the programme.

“Clause 13.2 of the Agreement allows us to terminate the Agreement immediately on providing written notice; however, we have chosen to give you 28 days’ notice of termination [and the program will] terminate on 2 October 2017.”

The communication goes on to request that affiliates cease all promotional activity and remove all live links to Sky Betting and Gaming websites or associated intellectual property, returning all confidential information relating to Sky Betting and Gaming.

The Affiliate Hub portal, located at, will cease to be available from 2 October 2017 and all commission arrangements for all players will end at this point, the communication advises.

The programme’s final payment cycle will begin at the end of September and outstanding balances will be paid in full. Payments should arrive in accounts on or around 20 October 2017 as per the normal process. To ensure the process runs smoothly, affiliates are advised to check that their payment details are up to date with full banking information.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

CasinoMeister heart Top 5 casinos


325% Slots Bonus on 1st, 2nd and 3rd Deposit

3Dice Casino

110% up to $110 Welcome Bonus


300% Slots Bonus up to $3,000 on 1st, 2nd and 3rd Deposits

Roaring 21 Casino

400% up to $4,000 + 100 Free Spins Welcome Bonus Package