Sky Bet Sign Up Fresh 8 Solution

Multi-year ad tech deal

UK-based betting and gaming operator Sky Bet has entered into a multi-year deal with advertising technology firm Fresh 8 Gaming.
Fresh 8 Gaming will roll-out their personalised ad serving platform to "transform customer engagement and maximise returns, by intelligently and automatically serving personalised and betable ads to sports betting and media brands'" the company said.
The deal covers key web and app content channels and will include the integration of Fresh 8's software development kit for the delivery of personalised ads in-app.
Andrew Sharland, managing director at Fresh 8 Gaming, commenting on the deal in a press statement, said: "Sky Bet are at the forefront of betting innovation, with a firm focus on customer personalization across their extensive content estate. We are delighted that they have yet again chosen Fresh8 to realize their goal of tying in smart, user personalization with an on-site transactional opportunity across key acquisition and retention channels."

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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