Ends licensing agreements with contracted data providers
SIS has become the sole provider of core race day data from U.K. and Irish horse and greyhound races, to the retail and online betting sector, having exited existing licensing agreements with contracted data providers.
SIS' coverage involves 20 horse racing courses and 22 grey hound racing tracks in the U.K. along with exclusive race day data for Irish horse racing and official core race day data for premier international racing from Dubai, Latin America, Singapore and Germany.
In addition, SIS customers will now have access to pricing services including early prices as well as enhanced data services including form and tipping.
2017 will see an expansion to in-running data for horse racing which the company believes will open up significant new betting opportunities.
"This is a significant step forward for SIS, enabling more direct interactions with end customers and opening the door for new and exciting services," Paul Witten, commercial director of SIS said.
"In order to facilitate the initiative, our commercial and technical teams are geared up and ready to initiate the new commercial agreements and the required feed integrations."
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