SG Digital Takes Flight

NYX Gaming Group becomes SG Digital

Following completion of Scientific Games Corporation’s (SGC) acquisition of NYX Gaming Group, the Group will now be represented under one umbrella as SG Digital, complementing SGC’s three existing core Gaming, Lottery, and Social business divisions.

SG Digital will be led by former NYX Gaming Group chief executive officer and founder of NextGen Studios, Matt Davey, who assumes the position of group chief executive digital, and Jason Walbridge who will serve as SG Digital chief operating officer.

SG Digital’s workforce, comprising NYX Gaming Group, NextGen Studios, SG Interactive, SG Universe, Bally, Barcrest, WMS Gaming, OpenBet, Side City Studios and Betdigital, will number more than 1,500, spread across 34 global offices, serving over 200 customers with more than 2,000 games and 40 licences worldwide.

“The creation of SG Digital marks the beginning of an exciting and defining new era for Scientific Games and underlines the company’s continued ambition and dedication to provide the industry with the very best content, technology and digital products. Our vision is to be the world’s leading supplier of digital gaming, sports and iLottery solutions,” said Kevin Sheehan, Scientific Games’ President and Chief Executive Officer.

“With an array of innovative brands, unique products, market leading services and a pool of highly talented colleagues, SG Digital will allow the business to focus on delivering an even stronger proposition to our customers while creating further opportunities to accelerate growth in this constantly evolving and dynamic sector. Scientific Games is now perfectly positioned to capitalise on any future regulatory developments in both U.S. and global markets across sports betting, gaming and lottery networks.”

Matt Davey, Group Chief Executive, SG Digital, said, “The acquisition and subsequent creation of a leader in the digital space is a natural strategic fit, and it’s a privilege to be tasked with leading and shaping the next stage of this unique journey. We have been busy integrating all content, systems, and platforms in preparation, while our skilled and dedicated teams around the world ensure we now provide unrivalled, seamless solutions as SG Digital.”