Senet Group Pushes Badbetty Campaign

Alters strapline and strengthens regulations

Independent gambling self-regulator, Senet Group, launched the second wave of its #BADBETTY TV and online advertising campaign today (Monday).
The group developed the campaign to remind gamblers that betting more than they can afford is a "#badbetty and they should pause and think again".
"Our research shows that gamblers are getting the message," said chief executive Ron Finlay, "but we want to keep reinforcing it."
The campaign has been scheduled to run alongside key sporting events in Britain including Ascot and cricket.
Senet has also altered its yellow advertising strip by minimising the world Fun and emphasising the words Stop to accurately reflect the message in its "When the Fun Stops, Stop" strapline.
"We decided to change this to remove any doubt that we are serious about tackling this issue responsibly," Finlay added.
Senet Group members' will additionally adhere to strengthened advertising restrictions which include not advertising gaming machines and tournaments in betting shop windows.
Guidance has also been added to include trackside hoardings shown on TV within the restrictions that apply to TV advertising before the 9pm watershed.

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