The Corner to develop responsible gambling and advertising strategy
A comprehensive advertising account pitch process that involved The Corner, Karmarama and Grey London has been awarded by the Senet Group to The Corner.
The Senet Group, comprising Ladbrokes, Paddy Power and William Hill, have committed to responsible gambling advertising and the appointment of the agency affirms their focus as they prepare a major advertising campaign expected to break in the beginning of 2015.
"After a close contest, we have appointed The Corner as our ad agency and look forward to working with them. They have some great ideas," Senet Group spokesperson told Drum.
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