Supplier to help tier one operators improve affiliate compliance via its innovative landing page tracker
Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined by the operator.
These can be inclusive or exclusive and specific to the individual operator. The technology also captures images and the content of anchor text used to link to the operator’s brands and creates a variety of custom reports and alerts for the operator.
This will help LeoVegas and GVC discover affiliate websites linking to their brands that they are currently unaware of, allowing both operators to ensure the affiliates sending traffic to their sites are acting responsibly.
Rightlander also allows operators to set automatic “compliance violation events” that notify them whenever they occur on any of the websites linking to their brands.
By using Rightlander, LeoVegas and GVC can demonstrate to the UK Gambling Commission and other regulators that they are doing all they can to ensure the affiliates sending traffic to their websites are acting responsibly.
Rightlander founder, Ian Sims, said in a statement this week: “The Gambling Commission has made it very clear that the onus is on operators to ensure affiliates are acting responsibly, and Rightlander takes on much of the leg work required to do this.”
Petra Blixt at LeoVegas said: “LeoVegas has high ambitions for compliance with laws and regulations and we have continuously improved our procedures and processes.
“Being compliant is very important for LeoVegas and when it comes to affiliate compliance Rightlander is yet another step we are taking to improve the monitoring process of our affiliate partners and ensure compliance,”
Violeta Anestopoulou, affiliate manager at GVC, casino brands, said: “Rightlander enables us to quickly and efficiently check all affiliate sites to ensure that their links are up-to-date and all their content is UKGC compliant.
“This way, both parties receive the maximum benefit from their player traffic without the hassle of having to manually update their pages.”
The partnerships with LeoVegas and GVC come hot on the heels of similar deals signed with ALEA for its SlotsMillion and LadyLucks brands, the bgo Group for its roster of online casino sites and the Kindred Group.