The ground-breaking compliance specialist Rightlander, have signed deals with Lottoland and MoPlay to help both operators improve affiliate compliance and boost their responsible gambling measures.
Rightlander’s compliance solution will provide both operators access to a number of tools including the Automated Compliance Monitor, the PPC Monitor and the Proactive Affiliate Finder.
The compliance monitor will help the operators discover affiliate websites linking to their brands that they are currently unaware of, allowing both operators to ensure the affiliates sending traffic to their sites are acting responsibly. Additionally, the Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites across geo-locations including the United Kingdom, Sweden, Denmark, Australia and the United States.
By using Rightlander, Lottoland and MoPlay can demonstrate to the UK Gambling Commission and other regulators that they are doing all they can to ensure the affiliates sending traffic to their websites are acting responsibly.
Rightlander founder, Ian Sims, said: “We are thrilled to have signed on Lottoland and MoPlay and look forward to assisting them in their efforts to improve affiliate compliance.”
“The Gambling Commission has made it very clear that the onus is on operators to ensure affiliates are acting responsibly, and Rightlander takes on much of the leg work required to do this.”
Stephanie Cook, Senior Affiliate Manager at Lottoland, said: “Our partnership with Rightlander will allow us to properly monitor our affiliate partners and ensure compliance.”
“We strongly believe that when it comes to affiliate compliance, the buck stops with the operator and we look forward to working with Rightlander.”