Rightlander.com unites with The Pools

By Simon Wright, Last updated Jun 30, 2023

Compliance specialist, Rightlander.com has put pen to paper on a deal that will see it provide online sportsbook and casino operator The Pools with its innovative technologies.

The Pools will now use Rightlander’s advanced solutions to take its compliance procedures to the next level.  The technology which encompasses a comprehensive range of affiliate compliance tools will scan the sportsbook and casino affiliate websites, monitoring all activity which mentions or links to their brands for compliance related breaches, whilst also searching for certain events and conditions defined by the operator.

This puts the power in the operator’s hands, allowing it to ensure that all affiliates sending traffic to its sites are doing so in a compliant and responsible manner.

Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Rightlander has had the privilege of working with The Pools since the recent launch of their affiliate programme and it’s extremely encouraging to see affiliate advertising monitoring being implemented right from the start.”

“We look forward to working helping them improve their affiliate compliance initiatives.”

Andrea Foley, Marketing Manager at The Pools, said: “We have been growing digitally, inventing new games for new audiences, while remaining faithful to our heritage.”

“As a responsible operator it is important to us that any affiliates promoting our products are fully compliant and meet industry guidelines. Working with Rightlander ensures that all activity linked to our brand is monitored and any breaches are quickly brought to our attention.”

Rightlander offers compliance checks across 35 territories including the United Kingdom helping top operators and affiliates stay compliant across multiple regulated jurisdictions.

About Rightlander:

Rightlander.com is a state-of-the-art affiliate compliance platform that allows affiliates and operators to identify potentially non-compliant content in regulated jurisdictions. It does this by scanning affiliate content from within the target jurisdiction, looking for events or conditions defined by operator clients and regulators, and sending alerts when it finds content that meets those conditions.

Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories around the world and is used by many high-profile merchants, operators and affiliate networks to help them keep on top of their affiliate compliance responsibilities.

About The Pools

The Football Pools business is the world’s oldest football gaming company. The original, most trusted and best place to play football pool games. Founded in 1923, it has paid out over £3.2billion to winners over its 98-year history.

More recently the introduction of The Pools, a new and exciting site with some of the best pre-match and in-play betting from all the big events and all the big markets, with the chance to increase winnings on odds boosts and promotions.

Casino players can have all the thrill of the casino floor with a wide range of the latest in cutting edge video slots and table games. Play with real-life casino dealers on Roulette, Blackjack, and live Baccarat anytime.

Football fans love Footie5, a weekly free-to-play football prediction game with a £25,000 jackpot prize up for grabs. The traditional Football Pools games with millions to be won in cash prizes such as Classic Pools, Goal Rush and Premier 10 can also be played on the website, mobile and app.

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.

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