Rightlander and Boylesports announce compliance partnership

By Dave Sawyer, Last updated Sep 19, 2023

Rightlander, a leading provider of marketing compliance tools and services, is thrilled to announce a strategic partnership with Boylesports, one of the UK’s most established gaming companies.

The collaboration aims to fortify Boylesports’ adherence to advertising regulations within the UK market.

The partnership will see Rightlander deploy its cutting-edge website monitoring technology to oversee Boylesports’ digital advertising content. This technology is primarily focused on ensuring compliance with UK advertising regulations, offering peace of mind that all online activities are in line with local laws and guidelines.

Boylesports Head of Performance Marketing, Dimitrios Armadoros said of the link up: “In an environment where the UK market is facing increased regulatory scrutiny, it becomes essential for us to take a more comprehensive approach to monitoring our online advertising efforts.”

“We find that Rightlander’s offering aligns closely with our specific needs and expectations and will equip us with the tools we need to navigate this complex regulatory landscape effectively.”

Part of Boylesports’ decision to partner with Rightlander stems from the platform’s user-friendly design. Rightlander offers clear and concise reporting features, giving Boylesports an effortless way to manage compliance data.

Furthermore, an easy-to-operate dashboard and online interface make it simple to adjust settings and view real-time results, allowing for more agile decision-making.

Jonathan Elkin, Sales Director for Rightlander, commented: “We are delighted to partner with an industry leader like Boylesports.”

“This partnership not only validates the effectiveness of our platform but also underscores our commitment to helping brands maintain the highest levels of advertising compliance.”

For further information concerning Rightlander and an insight as to what services they provide and how they came into existence, check out our interview with Rightlander founder Ian Sims.

Dave Sawyer
ConnectConnect

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.


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