Rightlander Affiliate Compliance Alerts Go Global

By Brian Cullingworth, Last updated Dec 14, 2020

Compliance tool scanning capabilities expanded to 35 new territories

Rightlander, the affiliate compliance tool developed for the iGaming industry announced Tuesday the expansion of its scanning capabilities to 35 new territories.

Until recently, Rightlander’s main focus has been on the UK where affiliate compliance has become the responsibility of operators to police. The scanning tool visits affiliate sites from within the UK and looks for specific words, phrases, T&Cs, images and events that it’s operator clients have specified, producing succinct “alerts” that help affiliate managers and compliance officers to quickly hone in on potential affiliate compliance issues.

The new geo-targeted version of the tool will be able to scan affiliate sites from within other regulated territories including Australia, Sweden, The USA, Greece, Germany, The Netherlands and many more. It is able to detect a website’s language and search for words, phrases and images in that language that link an operator’s brand to potentially non-compliant marketing messages.

Ian Sims, founder and CEO of Rightlander explains the move: “Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories, so it was only a matter of time before we expanded beyond the UK.

“The immediate priority for several of our clients seems to be to ensure that affiliates marketing their brands in Sweden are clean and compliant before the [new] regulations kick in. We also have clients with a pressing need to explore the affiliate site landscape in Greece and Australia whose regulatory regime is already causing issues with affiliate marketing.” said Sims.

One of the biggest challenges is the USA where State-level regulation presents very specific geo-targeting issues.

“We have to treat each State as a separate territory so we have set up proxies and VPN access points in each State. This will enable us to not only view content from within a regulated State but to also see how it appears outside of those boundaries in non-regulated States. Both sets of data will together help to monitor affiliate marketing in what will undoubtedly be a very strict compliance regime,” Sims said.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


Latest News

Casinomeister Went Down, But Not Out — The Website’s Back in Action

Casinomeister website experienced some downtime, and as always, we’re here to tell you exactly what happened.

By Natasa Milojevic, Last updated Feb 12, 2025
Casinomeister Went Down, But Not Out — The Website’s Back in Action

Extra Love From Pragmatic Play: Win Up to 4 Amazon Vouchers

This Valentine’s Pragmatic Play has brought extra love for Casinomeister players. Cast your line and win up to 4 Amazon vouchers!

By Natasa Milojevic, Last updated Feb 12, 2025
Extra Love From Pragmatic Play: Win Up to 4 Amazon Vouchers

Lottomart Celebrates Casinomeister Award Win With an Exclusive Bonus

Lottomart won the Casinomeister Award for the best customer service in 2024, and they decided ot mark this occasion with an exclusive promo.

By Filip Colovic, Last updated Feb 12, 2025
Lottomart Celebrates Casinomeister Award Win With an Exclusive Bonus

It’s That Time of the Year Again: Casinomeister Awards 2024

It’s that time of the year again! Casinomeister Awards for 2024 have been announced, and we give you all the highlights.

By Natasa Milojevic, Last updated Feb 5, 2025
It’s That Time of the Year Again: Casinomeister Awards 2024

New Rating System for Sweepstakes Social Casinos — Now Live!

Casinomeister has a introduced a detailed new rating system for sweepstakes casinos, making it easier to find the right place to play.

By Filip Colovic, Last updated Feb 3, 2025
New Rating System for Sweepstakes Social Casinos — Now Live!