Retail terminal turnover increases 400 percent
Omni-channel sports betting solution provider Playtech BGT Sports (PBS) is reporting a record-breaking World Cup to date in the retail sector.
Overall in-shop turnover has increased 400 percent compared to the World Cup Brazil four years ago, processing 3.5 million terminal tickets so far, the company said.
In-play turnover, predominantly football, accounts for 34 per cent of terminal World Cup business, a substantial increase over the 12 percent from the previous World Cup. The game between Croatia v Denmark in Round 16 generated the most in-play turnover of any match to date.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “We are delighted with the numbers to date and are pleased to have helped generate so much extra revenue for our betting shop partners in the UK and Ireland.
“This World Cup has definitely shattered the old cliché that customers are only interested in betting on England, or the so called ‘big matches’.
The record performance has been helped by the successful recent roll out of PBS’ Match Acca product, which allows players to create their own bets by combining selections within popular match markets, Petit said.