Record Breaking World Cup So Far For Playtech Bgt Sports

Retail terminal turnover increases 400 percent

Omni-channel sports betting solution provider Playtech BGT Sports (PBS) is reporting a record-breaking World Cup to date in the retail sector.

Overall in-shop turnover has increased 400 percent compared to the World Cup Brazil four years ago, processing 3.5 million terminal tickets so far, the company said.

In-play turnover, predominantly football, accounts for 34 per cent of terminal World Cup business, a substantial increase over the 12 percent from the previous World Cup. The game between Croatia v Denmark in Round 16 generated the most in-play turnover of any match to date.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “We are delighted with the numbers to date and are pleased to have helped generate so much extra revenue for our betting shop partners in the UK and Ireland.

“This World Cup has definitely shattered the old cliché that customers are only interested in betting on England, or the so called ‘big matches’.

The record performance has been helped by the successful recent roll out of PBS’ Match Acca product, which allows players to create their own bets by combining selections within popular match markets, Petit said.

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Brian Cullingworth

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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