RAW iGaming turns up the volume with the addition of Anthem Amplifier

By Simon Wright Mar 17, 2022

Founded last year, the casino game studio Raw iGaming whose mission is to create and develop innovative, easy-to-understand and boundary-pushing games, have joined forces with Future Anthem to enable in-depth game data analysis at a player-level.

Partnering with with Future Anthem to use its portfolio optimisation product — Anthem Amplifier.

Anthem Amplifier interprets player behaviours at scale to deliver intelligence, predictions and actions that can be applied to portfolio decisions, product design and player safety when gambling.

Powered by Anthemetrics AI, the industry’s first game data science platform, Anthem Amplifier will provide RAW with an in-depth analysis of every bet players make on its innovative games and products.

Amplifier clusters games, player behaviours, metadata and in-game data to support qualitative conclusions which will provide the essential ingredients to target specific player behaviours for RAW, increasing its performance in building, launching and managing games in a hyper-competitive market.

Tom Wood, CEO of RAW iGaming, said: “RAW believes in using data to build better products and Amplifier will allow us to understand how players are engaging with our new SuperSlice games so that we can find our secret SuperSlice® sauce and deliver experiences players really want, truly helping us to be the pink sharks in the sea of sameness with this new gaming format.”

Leigh Nissim, CEO of Future Anthem, added: “RAW is exactly the type of partner we are excited about. We will provide them with an unprecedented view into how players use and play their new innovative games through Anthem Amplifier.”

“It will be an indispensable tool for RAW and help ensure even more exciting games will come out of this new and disruptive studio.”

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.