Pragmatic Play to Provide Dedicated Live Game Studio for Kindred
By Simon Wright Mar 2, 2021
Pragmatic Play the game studio behind the recently released slot game Gates of Olympus, have today announced that they will be providing the operator Kindred with a dedicated branded live casino game studio environment for their leading brand Unibet.
The deal will see Pragmatic Play create a live studio with a number of live gaming tables such as Blackjack and Roulette exclusively for Unibet customers, featuring customised branding and design. Incorporating the latest in 4k video technology and immersive sound systems, Pragmatic Play’s entire Live Casino selection of titles are broadcast from a custom designed, state-of-the-art studio in Bucharest.
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Pragmatic Play’s aim to be the foremost multi-product provider in the market is bolstered by this deal with a tier-one operator in Kindred, which itself is one of the largest digital entertainment brands in the world. As well as Unibet, Kindred also own and operate the multiple award winning 32Red, having acquired 32Red plc in a £196m acquisition a few years back.
Pragmatic’s Live Casino content has enjoyed a number of boosts in recent months, with the launch of premium products such as Mega Wheel, the company’s first game show, as well as Blackjack and Roulette Azure, complementing its enviable roster of Live dealer product. A second innovative game show, Mega Roulette, was released on February 24th, further strengthening the live credentials.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “This is a truly significant deal for us to have signed. The impact of having one of our fully customised Live Casino environments broadcast to the world via an operator such as Unibet cannot be understated. The deal is just the reward that the hard work of our teams deserves, and we can’t wait to get started.”
David Robertson, Head of Casino at Kindred, said: “Our aim to provide entertainment, ﬁne-tuned for an unforgettable experience is going to be made that much easier with the partnership with Pragmatic Play.”
“The bespoke product we’ll be able to broadcast will allow us to engage with our customers in exactly the manner the market requires, which is essential for us.”