Pragmatic Play increase their exposure in Growing South American Market

Malta based casino software content creator Pragmatic Play have this morning announced a deal with the Colombian operator Zamba, which will see their Pragmatic Play’s game content being available with the leading iGaming operator.

Zamba who operate an online sports betting and online casino site, will have access to the entire portfolio of slot games developed and produced by Pragmatic Play as a result of the deal reached with the Malta based casino game developer. With players at Zamba now able to enjoy slot games such as the John Hunter series, as well as the just released Wild Walker slot.

Pragmatic Play have been working over the past few months to increase their footprint and exposure within Latin America and this deal with Zamba further strengthens their position on the South American continent.

Speaking about the deal reached with Zamba, Victor Arias, Vice President of Latin America at Pragmatic Play, said: “We’re delighted to further strengthen our position in the regulated Colombian territory by going live with Zamba.”

“We’ve committed to growing our presence significantly in the region and our products are being received extremely well in Latin America. We look forward to continuing our upwards momentum on the continent.”

While Santiago Melo, Business Unit Manager at Zamba, said of the link up with Pragmatic Play by stating: “Growing our offering is vital to keep growing our customer base and Pragmatic Play has incredible diversity in its slot portfolio.”

“With many top-performing slots appealing to a wide range of player demographics, their products will take our portfolio of titles to the next level, and we look forward to a long and exciting partnership together.”

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Simon Wright

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.

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