Pragmatic Play enhance Mexico presence

By Dave Sawyer, Last updated Jul 1, 2023

The popular casino software studio Pragmatic Play continues to expand and strengthen its position in the Latin American market after signing an agreement with Mexican operator Vívelo24.

Pragmatic Play’s Slots, Live Casino and Virtual Sports games will be available on the operator’s site as part of the deal, bringing over 300 titles to the platform including award-winning favourites such as Sugar Rush™ and Gates of Olympus™, alongside new releases like Big Bass – Keeping it Reel™and The Knight King™.

In addition, staple Live Casino titles such as Mega Wheel and Sweet Bonanza CandyLand will be available to Vívelo24’s players, alongside Virtual Sports games including darts and horse racing.

This partnership is yet another important step for Pragmatic Play as it continues to expand throughout LatAm and follows recent similar deals with FullReto, MiCasino and SA Esportes, maintaining its commercial growth trajectory.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re thrilled to be able to bring three of our most prominent verticals to Mexico with Vívelo24, reaching even more players with Pragmatic Play content.”

“The Latin American market remains extremely important to us and we’re really excited to continue growing in the region. We look forward to another successful LatAm partnership with Vívelo24 and can’t wait to see the reception to our games.”

Ignacio Palau, Director at Vívelo24, said: “Pragmatic Play has one of the strongest and most diverse portfolios, so we’re ecstatic to be bringing their titles to Vívelo24. We have every faith that our players will embrace and enjoy the massive variety on offer.”

“With Pragmatic Play being renowned for their extensive, award-winning offerings, they’re undeniably an industry leader and we look forward to providing players in Mexico with their extremely high standard of games.”

Pragmatic Play currently produces up to eight new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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