Focus on growing new player base
Amaya Inc's Pokerstars brand has launched its first online casino dedicated TV advertising campaign across U.K. digital stations and video display advertising.
The debut advertisement showcases PokerStars Casino games such as slots, blackjack and roulette to a mainstream audience as the company strives to grow its new player base outside of the existing PokerStars accumulative customer base by raising awareness of the brand.
"In just two years, PokerStars Casino has grown immensely; we are already one of the world's leading online casinos," Sam Hobcraft, Director of Casino, said in a press statement.
"PokerStars Casino is currently a well-kept secret for poker players, who love to play casino, and we now feel it is the right time to share our unique product and customer experience with a wider audience. We are extremely proud of our TV advert and are looking forward to our big U.K. launch."
Online Casino News Courtesy of Infopowa