Pokerstars Clinches Canadian Television Deal

Online poker giant secures an ongoing profile on a powerful French language medium

In order to secure a regular presence on French-language television in Canada, online poker giant Pokerstars has inked a deal with sports television broadcaster RDS.

The TV company is popular with French Canadian sports fans, delivering quality content across a variety of platforms, including RDS, RDS2, RDS Info channels, RDS.ca, RDS Mobile, the RDS GO app, and its Everywhere service.

Pokerstars has chosen to be associated with a particular program, the top sports talk show L'Antichambre, which in terms of the agreement will broadcast a Pokerstars.net poker table twice a week.

In clinching the deal, Pokerstars is cannily leveraging the known affinity between sports betters and poker players, noting that in Canada ice hockey is a sport followed with passion, and an activity often discussed by poker players both away from and at the table.

The poker table hockey discussions featured on L'Antichambre will interest sports fans as well as poker players, creating both exposure and synergy for the online poker giant.

Adding to the ambience, cards used at the table will be hockey-oriented in design, and the participants in the discussion will try to influence the house on their views and opinions on hockey stars and game reviews.

The format of L'Antichambre allows for ample interactivity with the viewers, who can vote on the discussions and panelists using RDS' social TV platform. And of course Pokerstars will use the program to promote its brand and competitions.

"I imagine most of our viewers have sat around a poker table and analysed hockey with their buddies. We're just recreating those conversations in our studio," RDS director Alexandre Lauzon explained this week.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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