Poker Software Firms Join Forces

Hold'em Manager and Poker Tracker amalgamate to form Max Value Software

Two major US purveyors of player-oriented third party poker software have announced a merger under a new company titled Max Value Software LLC.
Hold'em Manager and Poker Tracker say that their rationale for joining forces is to effectively combine talent, technology and assets in the poker tracking and statistics field in order to benefit from the economies of synergy.
Hold'em Manager's Jim Varnon said this week: "We believe that the merger of PokerTracker and Hold'em Manager into one unified company allows us to better represent our customers in the market and to ultimately provide better software and tools for the average online poker player."
The man chosen to market Max Value, Steven McLoughlin, said: "The merger is designed to benefit the users of both PokerTracker and Holdem Manager while keeping both brands competitive. Both PT4 and HM2 have long advocated reviewing all free trial options before making a purchase, we see no reason why that should change, we encourage users to choose the best option for their own online poker workflow.
"We do not anticipate any pricing changes for PT4 of HM2, our sales model is already proven to work very well due to the economies of scale that help us to keep the cost of our software as low as reasonably possible. It is in our best interest to keep our pricing low and highly competitive, this helps us sell more licenses. That is unlikely to change."

Online Casino News Courtesy of Infopowa

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Brian Cullingworth

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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