PMU First To Offer Cash Out In French Market

By Brian Cullingworth, Last updated May 26, 2017

Setting itself apart from competitors

Pari Mutuel Urbain (PMU), in partnership with NYX Gaming Group’s Openbet, has become the first to introduce a cash out facility in the French market.

Following Openbet’s integration of the Cash Out facility, PMU has backed the launch of the early bet settlement feature with a comprehensive marketing campaign.

“Introducing Cash Out to the French market is a landmark development,” Matt Davey, group chief executive officer of NYX Gaming Group, said.  “Our companies have had a highly successful partnership since launching PMU online nearly seven years ago and we are we are proud to have achieved another first. Players enjoy the flexibility that Cash Out offers and we are certain the uptake will prove as high in France as it has in other markets.”

“As the first-to-market with Cash Out in France, we are cementing our position as one of the country’s leading sportsbooks, and taking our offering to the next level,” added Jean-Marc Léglis, chief technology officer for PMU.  “Our players can now benefit from the opportunity to mitigate risk and lock-in profits with a Cash Out product that is easy to understand, satisfying to use, and comes with a proven track record.”

This is the second significant feature introduced on the PMU platform by OpenBet, the first the integration of its SiteBuilder solution last year.  OpenBet has provided PMU with its sportsbook platform solution since the opening of the French market in June 2010.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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