Pmu Embark On Revitalisation Campaign

By Brian Cullingworth, Last updated Mar 10, 2017

Under the strapline "Bet on You"

French operator Pari Mutuel Urbain has embarked on a campaign in which it aims to revitalize punters interest in horserace betting.
The operator has collaborated with creative agency TBWA Paris, following the completion of a competitive pitch process undertaken in 2016, to develop a new communication platform in which the brand focuses on the punters' sagacity and insight in betting.
The campaign, launched today (Monday), adopts the tag line "Bet on you" across its poker, horserace and sports betting verticals in a modern, graphic "pop universe" format.
Platforms will include bus shelter, digital and social advertising.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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