Playtech Subsidiary's Bettracker Brings Online Innovation To The Betting Shop Sector

By Brian Cullingworth, Last updated Mar 5, 2021

BGT’s BetTracker app touted as “revolutionary”

Playtech BGT Sports has issued a statement advising that the company is set to launch its innovative BetTracker product, an app that allows punters to transfer their sports bets to their mobile devices after placing them in-shop.
Gamblers are then able to watch their bets progress and when appropriate cash them out on the system, which sits on the same platform as the BGT terminals commonly-found in bookmakers throughout the UK and Ireland.
John Pettit, Playtech BGT Sports md for the UK and Australia, said in the statement:
“We’re pleased to introduce BetTracker, a revolutionary product which will provide a real boost to the retail sector, improve the user experience, and increase operator revenues.
“We appreciate that some shop customers prefer anonymity and don’t want online accounts. Others like the sociability their local bookie offers. This solution caters for both, bringing the technology that is now routine online into retail estates for the first time.”
The app is available on iOS and Android and boasts the convenience of online account management to players without an online account, allowing them to scan a ticket to the bespoke app and monitor its progress, wherever they happen to be.
The customer is then able to return to any of the operator’s retail outlets to receive their winnings in cash, having let their bet ride or opted to cash-out.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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