Playtech Launches New Native App

By Brian Cullingworth, Last updated Sep 16, 2016

Bet365 the first operator to offer new product

Playtech has announced the launch at operator Bet365 of its new native mobile betting app, claiming that it boasts loading speeds three times faster than HTML5, and users can play from a choice of over a hundred games in seconds with improved performance across all Android and iOS devices.
The five-star rated app has already received hundreds of reviews, and includes a gaming suite that offers classic casino titles and all the latest Playtech slots.
Players can also personalise their experience by grouping their favourite games in one location, while also taking advantage of casino offers and cash rewards in a dedicated promotions section.
The app, which is an upgrade to the operator's existing mobile casino application, has a new native lobby for both iOS and Android devices which features a flexible, device-centric layout and configuration as well as improved image quality allowing players to navigate with ease.
Existing players simply need to update their app, while Android users can download the app by visiting
Shimon Akad, COO, Playtech, said: "Research, including a recent Nielsen report, suggests that 89 percent (vs. c.11 percent browser) of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming.
"Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players. The instant and sticky native play functionality and new features will ensure our licensees can drive player values."
Christian H Bogstrand, CEO, bet365, said: "We have worked closely with Playtech on the development of the new casino native app, ensuring we provide high quality content with a much faster and improved gaming experience."

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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