Playtech launch Casino Partnership with GVC Brands in Key Markets

By Simon Wright, Last updated Jan 26, 2021

Casino software developer Playtech have today announced a partnership with GVC Holdings,  which has seen their casino software being rolled out on several GVC Holding’s brands in ‘key markets’ . The brands include the likes of bwin, Sportingbet, PartyPoker, PartyCasino, Foxy Bingo, Foxy Casino and Crystalbet.

In a Press Release issued by Playtech this morning, the company  confirmed that the UK, Spain, Italy and Georgia have become the latest key markets in which GVC has launched Playtech’s award-winning content on its legacy brands. Thus  following the signing of a long-term partnership between the two companies earlier this year.

In the UK bwin and Sportingbet will also take the exclusive Casino tab already offered on GVC’s Ladbrokes and Coral brands, extending the Playtech gaming eco-system across GVC Group’s UK brands.

Playtech and GVC’s partnership is also live across the key regulated markets of Belgium and Greece, where GVC holds a casino licence for its Sportingbet and Vistabet brands. In addition, the coming months will see the partnership continue to expand with launches in further regulated markets in 2019 and into 2020.

According to Playtech’s Press Release, the breadth of their innovative omni-channel products combined with its data driven commercial, compliance and safer gambling services make Playtech the leading technology provider in regulated and regulating markets globally.

Meanwhile, Playtech is also now partnering with market leading brand Betboo in the fast-growing Brazilian market. Latin America is a significant market for both companies, with Playtech building on its leadership in the region established through its omni-channel presence in Mexico and Columbia.

Shimon Akad, Playtech COO, said: “This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC. GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets.”

“We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services.”

Shay Segev, GVC’s Co-COO, added: “Our strategic partnership with Playtech goes from strength to strength, driving growth in both of our businesses. Playtech’s content has already proved hugely popular with our customers where it is already live and we look forward to rolling it out in further markets over the coming months.”

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