Playtech Acquires Responsible Gambling Provider

By Brian Cullingworth, Last updated Nov 3, 2017

BetBuddy acquired for undisclosed consideration

Online gambling software and games developer Playtech plc has announced the acquisition for an undisclosed consideration of responsible gambling analytics provider BetBuddy.

In a statement Friday Playtech said that its strategy is to acquire complementary technology which extends its software and services offering to the gambling industry.

The integration of BetBuddy’s behavioural identification and modification software into Playtech’s IMS player management system will enable Playtech to improve its responsible gambling services and products, the statement claims.

Specifically, the integration of BetBuddy’s responsible gambling management technology will give Playtech’s licensees the opportunity to offer their players a safer environment whilst ensuring that Playtech is well placed to navigate the continually evolving global regulatory challenges around Responsible Gambling in online and retail markets.

“Over the past five years BetBuddy, in collaboration with the clinical, responsible gambling, and machine learning scientific communities, has developed a track record in implementing Responsible Gambling solutions in regulated markets through its patent-pending behavioural identification and modification solution,” the Playtech statement notes.

“Playtech trialled BetBuddy’s analytics software earlier this year, using its algorithms to detect at risk behaviours. The addition of the BetBuddy team and methodologies to Playtech’s data driven approach will allow Playtech to take the next step in evolving its gambling content to ensure it is developed and deployed in a sustainable manner.”

Ian Ince, head of regulatory affairs and compliance at Playtech, said:

“BetBuddy is the leading company in this field and has a team that has focused exclusively on developing an industry-leading Responsible Gambling solution. The strength of the product and the knowledge and experience that the team brings is unparalleled.”

Simo Dragicevic, CEO, BetBuddy, said: “We look forward to working with the Playtech Compliance, Business Intelligence, and Game Development teams, in partnership with Playtech’s customers and wider industry stakeholders, to continue to help to raise standards in Responsible Gambling.”

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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