Casinomeister accredited online casino PlayOJO has taken the unilateral decision to stop running TV adverts in Sweden between the hours of 4pm and 9pm in a bid to reduce potential exposure to underage players.
The decision to cease advertising during these hours comes as the debate about gambling advertising in Sweden continues to heat up, with this self-imposed move further establishing PlayOJO as the only truly fair online casino that prioritises responsible gambling and protecting players.
PlayOJO launched in the re-regulated Swedish market at the start of the year on SkillOnNet’s licence and has since become one of the largest TV advertisers in the country.
CEO of SkillOnNet Costas Alexandrou commenting on the decision taken by PlayOJO said: “As a responsible, licensed platform provider in Sweden, we aim to moderate our marketing and do everything we can to limit any potential exposure to underage players. The PlayOJO team is now working with TV broadcasters to withdraw the ads.”
“PlayOJO have been pioneers of fair online casino play – we were the first to have no wagering requirements whatsoever – and this further strengthens our position.”
“If other online casino operators in Sweden really do care about responsible gambling, they too should review their advertising strategies and schedules and do everything they can to limit potential exposure to those under 18 years of age.”
However, only recently PlayOJO in the month of May launched a multi million pound television, digital and online advertisement campaign in the United Kingdom. The budget of this campaign in the UK was said to be an eye watering £10 million.
With PlayOJO at the commencement of their 8 figure advertising launch in the UK on 17th May stating: “We are backing this campaign with significant media spend in order to continue to build our brand recognition to help achieve our ambition to become the UKs most recognised online casino brand by 2021.”