Co-branding agreement and introduction of new series of live and online poker tournaments
Nottingham-based live poker venue Dusk Till Dawn (DTD) and bwin.party digital entertainment's Party Poker have teamed up in a multi-year branding and online deal.
Under the terms of the agreement, DTD's online satellites and tournaments will have a dedicated DTD tab within the Party Poker online lobby.
Conversely, DTD's live club will feature on-site Party Poker branding and a range of unique online and live events will be introduced to promote poker across the UK.
"I am very excited about this agreement, over the last seven years, with the support from our loyal members and the UK poker community, DTD has grown into the leading live poker brand in the UK," Rob Yong, owner of DTD said.
"…sharing our ideology of working with the UK poker community to provide a level playing field and a healthy long-term poker ecology, this [deal] presents a massive opportunity to re-energise the UK poker scene."
"Using their [DTD's] intricate knowledge of the UK poker scene gives us a fantastic opportunity to reinvigorate the partypoker brand and attract a new generation of players," added bwin.party's director of games labels, Golan Shaked.
Online Casino News Courtesy of Infopowa